As an entrepreneur, it is important to understand the importance of social media marketing when trying to attract new customers to your landscaping business. By using Facebook and Instagram, you can create content that will draw in potential customers and increase business.
Let’s explore 11 social media strategies for Facebook and Instagram. We’ll also help you create your accounts and give a quick overview on how to post.
Importance of Social Media Marketing
As a business owner, you may be wondering if social media marketing is really worth your time. After all, landscaping is a hands-on business – who has time to post on Facebook and Instagram?
The answer is that social media marketing can be extremely beneficial for landscaping businesses. In fact, research shows that nearly 60% of landscaping companies use social media to generate new business leads.
Benefits of Social Media Marketing
There are many benefits to using social media marketing for landscaping businesses. One of the main benefits is that it allows you to reach a large number of potential customers with very little effort.
Another benefit of social media marketing is that it is relatively inexpensive. With a small budget, you can reach thousands of people through paid ads or by simply creating great content.
Finally, social media marketing gives you the opportunity to build relationships with potential customers. By responding to comments and messages, you can build rapport with potential customers and make them feel valued.
How to Create Your Facebook Page and Account
Creating a Facebook business page is easy and only takes a few minutes. First, go to Facebook.com and click “Create Page.”
Next, select “Business or Brand” as the type of page you want to create.
Then, enter your business name and address. Be sure to include relevant keywords in your business name so that potential customers can easily find you.
Finally, add a profile picture and cover photo. Your profile picture should be your company logo, and your cover photo should be a high-quality image of one of your landscaping projects.
How to Create Your Instagram Account
Creating an Instagram account is similar to creating a Facebook page. First, go to Instagram.com and click “Sign Up.”
Enter your email address, and full name, and create a username and password. Be sure to choose a username that is easy to remember and relevant to your business.
Next, add a profile picture and bio. Your profile picture should be your company logo, and your bio should include relevant keywords and a brief description of your business.
Finally, connect your Instagram account to your Facebook page. This will allow you to share your posts on both platforms with just a few clicks.
Now that you’ve created your accounts, let’s explore some strategies for creating content that will attract new landscaping customers.
11 Landscaping Social Media Strategies for Facebook and Instagram
1. Use High-Quality Images
When it comes to landscaping, a picture is worth a thousand words. Be sure to use high-quality images in your posts so that potential customers can see the quality of your work.
In addition to using professional photos, you can also use before-and-after photos or even videos to show off your work. This is a great way to attract new customers and showcase your skills.
2. Use Relevant Hashtags
Hashtags are a great way to make your posts more discoverable. When potential customers search for relevant hashtags, your post will appear in their feed.
Be sure to use landscaping-specific hashtags such as “#landscaping”, “# landscaper”, or “#landscapingdesign.” You can also use location-based hashtags such as “#losangeleslandscaping” or “#sandiegolandscaping.”
3. Offer Discounts and Promotions
Who doesn’t love a good deal? Offering discounts and promotions are a great way to attract new customers and generate leads.
Consider offering a discount for new customers or for those who mention your post. You can also offer a promotion for referrals or for customers who book their landscaping services in advance.
4. Host a Contest
People love to win free stuff. Hosting a contest is a great way to engage your audience and generate leads.
To run a contest, simply ask people to like, share, or comment on your post. Then, randomly select a winner and announce the prize (which can be anything from a gift card to landscaping services).
5. Share Customer Testimonials
Customer testimonials are one of the best ways to build trust and credibility with potential customers. When people see that others have had a positive experience with your company, they’re more likely to do business with you.
If you don’t have any customer testimonials yet, consider asking your satisfied customers to leave a review on your Facebook page or Google My Business listing.
6. Post Tips and Advice
People are always looking for tips and advice on landscaping projects. By sharing helpful tips and advice, you can position yourself as an expert in the landscaping industry.
In addition to sharing helpful tips, you can also answer common questions that people have about landscaping. This is a great way to engage with potential customers and build trust.
7. Show Off Your Work
As a landscaping company, you have a unique advantage: you can show off your work!
Be sure to post photos and videos of your landscaping projects. This is a great way to attract new customers and showcase your skills.
8. Use Local Hashtags
In addition to using landscaping-specific hashtags, be sure to use local hashtags as well. This will help you reach people in your area who are looking for landscaping services.
Some examples of local hashtags include “#sandiegolandscaping” or “# orangecountylandscaping.” You can also use geo-targeted hashtags such as “# landscapersnearme” or “#landscapersinlosangeles.”
9. Collaborate with other Local Businesses
One great way to attract new customers is to collaborate with other local businesses. For example, you could team up with a landscaping supply company or a garden center.
You can also collaborate with non-competing businesses in your area. For example, you could team up with a catering company for a joint promotion.
10. Run a Facebook Ad
If you really want to reach potential customers on Facebook, consider running a Facebook ad. This is a great way to target people in your area who are interested in landscaping services.
When creating your ad, be sure to include high-quality images and persuasive copy. You can also use relevant landscaping hashtags to reach even more people.
11. Use Instagram Stories
Instagram stories are a great way to engage with potential customers and generate leads. You can use stories to show off your work, share customer testimonials, or offer discounts and promotions.
To reach even more people, be sure to use relevant hashtags and location tags. You can also collaborate with other businesses in your area to cross-promote your story.
Conclusion
By following these social media tips, you can attract new customers and grow your landscaping business. So what are you waiting for? Get started today!