As an entrepreneur, you know that in order to be successful, you need to be visible to your target market. In today’s digital age, one of the best ways to reach your target market is through search engine optimization (SEO).
But what if you’re a landscaper? How can SEO help you reach your target market? In this article, we will explain how SEO works and provide tips for ranking your landscaping company higher in search engine results. We’ll also discuss local SEO strategies that can help you reach customers in your area.
What Is Search Engine Optimization?
SEO is a process that helps your website rank higher in search engine results pages (SERPs), which means that more people will see your website when they are searching for services or products like yours.
There are two types of SEO: on-page SEO and off-page SEO.
On-page SEO refers to the content and structure of your website. This includes things like your website’s title tags, meta descriptions, header tags, and keyword usage.
Off-page SEO refers to the things you can do outside of your website to improve your ranking, such as link building and social media engagement.
Why SEO for Landscapers is Important
SEO is important for any business that wants to be visible online, but it is especially important for businesses in competitive industries like landscaping.
According to a study by BrightLocal, “97% of consumers go online to find local services” and “78% of local mobile searches result in a purchase.”
This means that if you want people to find your landscaping company, you need to make sure that your website is optimized for SEO.
Furthermore, the study found that “61% of consumers are more likely to contact a local business if they have a mobile-friendly site.” This means that not only do you need to rank high in SERPs, but you also need to have a website that is mobile-friendly if you want people to actually contact your business.
Ranking Your Landscaping Company in the Search Results
Now that we’ve discussed why SEO is important for businesses like yours, let’s talk about how you can actually start ranking higher in SERPs.
Here are some tips:
1. Use relevant keywords throughout your website.
Make sure that the content on your website is relevant to what people are searching for. Use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer to find relevant keywords, and then use those keywords throughout your website, including in your title tags, meta descriptions, header tags, and body copy.
2. Optimize your website for local SEO.
If you want to rank highly for searches done by people in your area, you need to optimize your website for local SEO. This means adding your location to your titles, meta descriptions, and header tags, as well as creating a Google My Business listing.
For landscapers, local SEO is particularly important. It’s estimated that “46% of all Google searches are seeking local information.” If a potential client searches for landscaping services in your area, you want to ensure that your company will show up in the results.
To optimize local SEO, be sure to:
- Add your location to your titles, meta descriptions, and header tags
- Create a Google My Business listing
- Get listed in online directories
- Encourage customers to leave online reviews
3. Build links to your website.
Link building is one of the most important aspects of SEO. The more high-quality links you have pointing to your website, the higher you will rank in SERPs. There are a number of ways to build links, such as through directory listings, guest blogging, and social media engagement.
4. Make sure your website is mobile-friendly.
As we mentioned before, it’s not enough to just rank highly in SERPs; you also need to make sure that your website is mobile-friendly if you want people to actually contact your business. Google’s Mobile Friendly Test can help you determine if your website is mobile-friendly.
5. Use Google Analytics to track your progress.
Google Analytics is a free tool that allows you to track your website’s traffic and see how your SEO efforts are paying off. Simply create a free account and add the tracking code to your website to get started.
By following these tips, you can start optimizing your landscaping company’s website for SEO and begin to see results. Remember, however, that SEO is an ongoing process, so don’t be discouraged if you don’t see results immediately – it takes time and effort to improve your ranking in SERPs.